FAQs
1. What makes your agency different from other digital marketing companies?
We operate as a strategic partner, not just a vendor. Our difference lies in our commitment to radical transparency and data-driven results. You get a dedicated account team, clear monthly reporting that ties directly to your business goals (like leads and revenue, not just vanity metrics), and a proactive strategy built for long-term growth. We focus on your ROI, not our retainer.
2. How long does it take to see results from digital marketing?
This depends on the service and your industry. PPC Advertising can generate immediate traffic and leads within days of launch. SEO (Search Engine Optimization) is a long-term strategy; you can typically expect to see meaningful traction in 4-6 months, with full results building over 12+ months. Social Media Marketing often shows improved engagement within a few weeks, but building a community and driving consistent conversions takes longer. We will provide a realistic timeline during our strategy session.
3. What does your reporting look like? How will I know my investment is paying off?
We believe in clear, actionable reporting. You will receive a customized monthly report that goes beyond just clicks and impressions. We focus on key performance indicators (KPIs) that matter to your business, such as:
- Website leads and conversions
- Cost Per Lead (CPL)
- Quality of traffic and engagement
- Return on Ad Spend (ROAS)
- Keyword ranking progress
Your dedicated account manager will walk you through the report each month to explain the results and our planned optimizations.
4. Do I need to be locked into a long-term contract?
We require a minimum commitment because effective digital marketing is a long-term strategy. Our standard agreements are typically 12 months to allow sufficient time to build, test, optimize, and deliver meaningful results. This ensures we can fully implement a strategy that drives sustainable growth for your business.
5. What information do you need from me to get started?
To build the most effective strategy, we’ll start with a deep dive into your business. Key information includes:
- Your business goals and key challenges
- Target audience details and buyer personas
- Past marketing efforts and results (if any)
- Access to your website and analytics
- Logins for your social media and advertising accounts (once engaged)
- Your brand guidelines and key messaging
6. Will I have a dedicated point of contact?
Absolutely. When you partner with us, you are assigned a dedicated Account Manager who serves as your main point of contact. They are supported by our team of specialists (SEO, PPC, Content, etc.), but your Account Manager is the one who knows your business inside and out and ensures all efforts are aligned with your goals.
7. Do you work with businesses in our industry?
We have experience across multiple industries, including [Mention 2-3 industries you serve, e.g., B2B Technology, E-commerce, Healthcare, Local Services]. While we may not specialize exclusively in your field, our core strength is applying proven data-driven marketing frameworks that are adaptable to any industry. Our strategic approach focuses on understanding your unique customer, not just your industry.
8. What is your approach to SEO in the age of AI and constant algorithm updates?
Our SEO strategy is built on a foundation of E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness) and creating a high-quality user experience—principles that align perfectly with Google’s core updates. We focus on creating genuinely helpful content for humans, building a technically sound website, and earning reputable backlinks. We actively monitor algorithm changes and adapt our tactics accordingly, ensuring your site remains compliant and competitive.
9. How do you handle communication and project management?
We believe consistent communication is key to success. You will have regularly scheduled check-in calls with your Account Manager (e.g., weekly or bi-weekly). We also use professional project management tools (like Asana or Trello) to keep you updated on tasks, progress, and content approvals, ensuring complete transparency throughout our engagement.
10. What happens if our campaign performance plateaus or declines?
Digital landscapes are dynamic, and plateaus can occur. This is where our proactive approach shines. We don’t just set up campaigns and let them run. We continuously monitor, test, and optimize. If performance dips, we analyze the data to identify the cause (e.g., increased competition, algorithm change, shifting user behavior) and immediately implement a revised strategy to get back on track.